After being laid off from her job of nine years, Lynn Lowery decided to take a chance - and invest her severance package in a long-time dream.
She recently opened Posh Maternity with Consignment in an effort to make maternity clothing and other items more accessible at affordable prices and still offer unique features. Her s tore sells products for primarily pregnant and nursing mothers.
Though many would not opt to open a small business with their severance package, Lowery felt her dreams were worth the risk.
“I actually did the business plan for this store ... like 14 years ago ... isn’t that crazy,” Lowery said. “I always wanted to own my own business.
“It was like a dream of mine … I think there is a need for it … but I don’t have the capacity to do this at this time,” Lowery recalled from years ago.
It took Lowery more than a year to develop the plan but she did not know if there was still a need for this. She soon found out, after doing some research, that there were no maternity consignment shops besides online outlets such as Facebook marketplace.
“I just still feel like there is a market of people who still (do) not want to deal with that,” Lowery said.
Over the years, Lowery has seen the market for maternity shrink in many popular stores, leaving fewer options for pregnant women.
“Maternity is hard to find; I am hoping to fill that gap that they have now created,” Lowery said.
And once she decided to start the business she just could not stop. Posh Maternity features a rental program for dresses - a unique concept for pregnant women.
“The rental program is something I just wanted to try,” Lowery said. “I didn’t really know if it was a market for it.”
The prices for the rental dresses currently range from around $19 to $44 for a five-day rental contract which includes cleaning, Lowery said.
There are a variety of dresses from short to long as well as some designer options. As a mom of four, Lowery thought this was a great idea.
“With me when I was pregnant… the reason I didn’t do photography was because of the cost of the dress,” Lowery said. “You want to look back on your pregnancy and be proud.”
Lowery has received positive feedback from customers from this idea alone. She hopes to grow the rental dress section in the future.
“Trying to grow it… it is not just for photography,” Lowery said. “Some people like to get a little fancier for their baby shower.
“It’s a one-time use themed rental. You don’t want to buy a dress that you will wear one time.”
This feature is something that Lowery does not believe she will break even with — but that isn’t important to her.
“It is an attraction to bring people in ... because no one else is doing it.” Lowery said.
Currently the store is around 90 percent consignment but in the future Lowery plans to change that.
“I look forward to bringing in my own stuff. … that’s why the name is with consignment because I don’t want to be 100 percent consignment ... I really would like to be about 50-50,” Lowery said.
“So I want to work with vendors to bring in new cute stylish maternity…but then also have an option for consignment so they can buy it and know they can resell it.”
Lowery is looking to bring affordable options to the area for pregnant and nursing moms. Posh Maternity also carries hard-to-find items such as Pink Stork products, gender reveal items such as golf balls and nursing-friendly apparel.
The store had its soft opening in April followed by a grand opening in May and Lowery is continuing to try to grow and be a resource for moms. She would like to have a resource center set up in the store in the future which will provide local help and contacts to related businesses such as doulas in the area.
Lowery aspires to be a part of the local community more as her business grows.
“I want to be a local business that people are proud of,” she said.
Posh Maternity with Consignment is located at 249 W. Plaza Drive, Suite E5, Mooresville. The store hours are Tuesday through Friday from 10 a.m. to 6 p.m., Saturday from 9 a.m. to 7 p.m., Sunday from 1 p.m. to 5 p.m. and closed on Mondays.