A new indoor adventure park will soon open in Mooresville.
Fear Less Adventure Park, occupying the former hhgregg appliance discount store site at 657 River Highway, is on schedule to open by early March, Mike Thomas, Fear Less managing partner and owner, said.
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Thomas said the 33,000-square-foot-facility offers much more than just trampolines and is different than the typical trampoline parks found in and around Lake Norman.
“Our joy is in helping kids develop and learn,” said Thomas, one of nine owners of the business.
What makes Fear Less Adventure Park different from other trampoline parks is the business’ culture, Thomas said. There will be no referees blowing whistles, pointing fingers and telling patrons what rules they’re breaking, he said. Instead, Fear Less will foster a culture of encouragement and coaching.
“I want kids to learn to overcome fear, to fear less,” said Thomas, who grew up performing in an amateur circus in Peru, Indiana. “And to build confidence. And not just kids but older kids and adults.”
The idea of fearing less is where the name for the adventure park, located next to Ashley Furniture Homestore in the Mooresville Crossing shopping center,
originated, Thomas said. The adventure park’s logo features a child jumping from the word “fear” to the word “less.”
“You have a fear,” said Thomas. “We want you to jump to less. We want to help you get here. We don’t want to monitor you there. We want to coach you there. We want to encourage you there.”
Children can overcome their fear of heights, for instance, by falling into an airbag or safely flying through the air on a trapeze with the instruction of a coach, he said.
Iredell County’s only adventure park, Fear Less will offer zip lines, a ninja course and trapeze, slides, trampolines with dodgeball courts and basketball goals, ball pits, an arcade area and virtual reality center and special agility and educational training for toddlers, older children and adults.
In the mezzanine area overlooking downstairs, parents can plug in inside special conference rooms or lounges and take business phone calls while watching over the action below, Thomas said. Private rooms will be available for party or conference room rentals that Thomas hopes community members will schedule for meetings and get-togethers.
Safety is the primary focus at Fear Less, he said. The owners decided on airbags instead of foam as landing areas because they are safer and more hygienic. They eliminated climbing walls from the facility so children can’t get hurt on them, he said.
“The owners of this park took away profit-making things to ensure that they were focused on safety first and foremost,” Thomas said.
The adventure park is not the first Thomas has been involved with creating. He spent several years designing, manufacturing and leading the installment of trampoline parks around the country. A real estate broker, Thomas has a background in construction and also spent years teaching and leading manufacturing development overseas, he said.
He hopes the Mooresville location, his flagship site, will be the first of many Fear Less Adventure Parks.
The adventure park has been a long time in the making. Although the Mooresville Board of Commissioners approved a conditional rezoning request in August 2017 to allow for an indoor recreational facility at the site, private business negotiations slowed down the transformation of the former hhgregg business, Thomas said.
Fear Less, now occupying retail space along River Highway that has sat empty since April 2017, should be a boon to economic development, Thomas said.
“We’re transforming a big-box where in other communities they might be sitting empty,” Thomas said. “And we’re bringing in people for Mooresville and we’re creating a safe and family environment.
Fear Less Adventure will be hiring more than 60 part-time employees over the next month.
To apply, contact Thomas at email@example.com.